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The Wired

The Wired is a design concept applied to the Hot Button Indonesia office, an advertising agency specializing in-store communication, both for media and activation. The Wired is a combination of the WIREMESH & RED concept. Wire mesh is a series of iron joints to form like webbing, so it is often referred to as woven iron. In this office, you can feel the Wire mesh nuance, starting from the 1st floor to the 2nd floor

The use of wire mesh is intended to make the office feel more dynamic and not monotonous, only filled with walls and room divider. The use of wire mesh-coated walls makes the atmosphere feel more alive and dynamic. In addition, the use of wire mesh is also used as a divider between rooms, the use of wire mesh for insulation is also intended, so there is no solid barrier blocking the eye's view so that it indirectly forms an open office concept. The use of Wire mesh is also intended as hanging storage, so that the items owned by each employee can be stored hanging, thus reducing the use of other space. Wire mesh in this office is applied to several parts such as walls, ceilings, space boundaries, and stairs

Meanwhile, the concept of Red  is part of the branding identity that Hot Button Indonesia has. As a creative agency office, Hot Button Indonesia wants an office that is also able to make its employees feel motivated and encourage innovation. Therefore, designers try to incorporate red elements into the design, but still highlight natural elements. Designers apply red elements as lines that connect in several corners of the office, such as stairs, light lines, and room boundaries. Natural elements are also applied in the form of using wood materials in several parts such as the ceiling and floor of the room

  • ARCHITECT

    DELUTION

  • PRINCIPAL ARCHITECT

    Muhammad Egha, Hezby Ryandi, Fahmy Desrizal

  • DESIGN TEAM

    Muhammad Egha, Hezby Ryandi, Fahmy Desrizal, Hafizh Husain

  • CONTRACTOR

    DELUTION Build (Ex CRI)

  • PHOTOGRAPHER

    Fernando Gomulya

  • PROJECT TYPE

    Office Space

  • LOCATION

    Bintaro, South Jakarta

  • PROVINCE

    DKI Jakarta

  • COUNTRY

    Indonesia

  • BUILDING AREA

    245 m2

  • PROJECT START

    2019

  • PROJECT COMPLETION

    2019

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