BBDO Indonesia

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BDDO is an agency engaged in the field of large-scale Global advertising based in New York. When this project tendering brief began, the client wanted a very different and dynamic office shades which can provoke creative ideas from the employees. Thus we made a very unique, eye-catching and philosophically creative design that is applied to almost all the elements in the interior design of this Indonesia BBDO Office. Starting from the work table, floor, furniture, lights, doors, wall elements, to the lighting concept, each area has a unique and different lighting concept with warm white tone.

The lobby area has a big wave lamp made of corrugated iron put together in a wavy form, giving the flow impression for the people entering the office. Other than these lights, visitors will also be greeted by Indonesian-themed receptionist table with batik stamp elements that are processed into the table leather in order to assert that BBDO Indonesia also has a local character even though it is based in New York.

After passing the receptionist area, visitors will encounter a communal space composed of puff chairs shaped like a ladder that can be set in many ways. Behind this area is the main boardroom hidden between three-colored decorative wood elements which completely hide the boardroom. The other side of the working area is the area of people in high positions. This area uses a box concept that is applied by parquet wood and clear glass, making an impression that there is a room inside a room thus the leaders may still have privacy while maintaining the performance of his subordinates.

Each room in the BDDO Office Area has different lighting concept. The Boardroom uses continuous lighting concept which is integrating wall and ceiling lighting elements. Small meeting rooms use square concept with different sizes arranged randomly. The working area uses Maze-shaped lamps arranged from basic TL lamps. The Creative Director Area uses raw light bulbs arranged in different heights to philosophically represent the ideas of the creative director.

Also, some spots have small meeting tables with floor-sitting concept imitating the Japanese culture such that each employee can discuss without having to use the meeting room. All corners of the wall can be written to arouse the generation of creative ideas.

These concept is delivered by using black glass and blackboard. The whole office uses Contemporary Industrial concept where all the materials are still unfinished, e.g. the polished concrete floor and ceiling showing off all its utility elements.

Material :

  1. Floor is Exposed concrete, Laminated Parqueted from Dreamwood, Carpet tile from CNR
  2. Ceiling is Eksisting Exposed paint by Vinilex paint, Room Ceiling is White Laminated Parquet from Dreamwood
  3. Wall is White Brick (at Main Lobby), White Glass (back of Recepsionist Table), White Laminated Parquet by Dreamwood (Director Room), Combination strips Solid wood and Mirror (at Informal Meeting area-Sign Work3x)
  4. Unique Element Material : Recepsionist Table, Top Table Solid surface, face table by Batik Stamp

Architect :
Delution Architect

Principal Architect :
Muhammad Egha ST
Sunjaya Askaria ST
Hezby Ryandi ST
Fahmy Desrizal ST

Architect Team :
Naufal Ryandi
Sigit Widigdo

Technical in Charge :
Muhammad Egha ST
Sunjaya Askaria ST

Staff Table Designer :
MISC Indonesia

Contractor :
CONCLUTION ( PT Desain Revolusi Indonesia )

Photographer :
Fernando Gomulya

Project Type :
Interior Office

Client :
PT BBDO Indonesia

Location :
Kota Kasablanka, Office 88

Status :
Build

Area :
900m2

Project Year :
2014

Project Completion :
2015


Kota Kasablanka,  South Jakarta, Indonesia 2015